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Web Marketing That Works: Confessions from the Marketing Trenches, by Adam Franklin, Toby Jenkins
Ebook Web Marketing That Works: Confessions from the Marketing Trenches, by Adam Franklin, Toby Jenkins
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Practical tips on using the web to boost your business, no matter what business you're in
Everyone in business knows they need to embrace the web, but not everyone knows how to do it or where to start. No matter what industry you're in, the web offers efficiencies and solutions for sales, marketing and customer service, and many other business functions. For businesspeople, small business owners, and marketers, Web Marketing That Works offers proven tactics, road-tested by the authors, and easy-to-use templates for boosting your Google search rankings, using social media to build relationships, developing an effective online marketing strategy, mastering the art of inbound marketing, and much more.
- Features insider advice and proven tactics for small business owners and marketers who want to tap into the power of the web
- Covers web strategy, execution, content marketing, and social media
- Includes 33 free, downloadable templates
- Written by the founders of Bluewire Media, one of Australia's top web marketing firms
Every business, large or small, can benefit from the web. If you're not already using the web to boost your business, you're falling behind the competition. Web Marketing That Works shows you how to get ahead—starting right now.
- Sales Rank: #719148 in Books
- Published on: 2014-06-23
- Released on: 2014-06-13
- Original language: English
- Number of items: 1
- Dimensions: 9.01" h x .60" w x 6.00" l, .84 pounds
- Binding: Paperback
- 264 pages
Review
"Most books on online marketing are neither comprehensive nor practical. This is both. Two huge likeable thumbs up for this must-read!"
- Dave Kerpen, NY Times Bestselling Author, Likeable Social Media
"This is the most useful book on digital marketing ever. It's years worth of knowledge and insights packed into a couple hundred pages. Indispensable, and a must-read!"
- Jay Baer NY Times Bestselling author, Youtility
"Tired of listening to the gurus? Listen to two veterans and gain real insight. Franklin & Jenkins deliver!"
- Chris Brogan, Publisher Owner Magazine
"A lot of books on the market speak to the 'why' this is so critical for business success today. This books speaks to the 'how'... and it's something that every business needs to know and do."- Mitch Joel Author, CTRL ALT Delete
"You'll learn everything you need to know to generate attention for your business. Just like my two friends Adam and Toby, the book is fun, approachable, slightly alternative, and it delivers great ideas about how to develop strategies and implement tactics for success."
- David Meerman Scott, Bestselling author, The New Rules of Marketing & PR
"Adam and Toby have put together a commendable and rare treat for those seeking to learn web marketing: a book that is both comprehensive AND easy to digest."
- Rand Fishkin, founder Moz
"100% actionable, includes dozens of easy-to-use templates and is built for marketers at the biggest brands to the one-person start up."
- Joe Pulizzi, Author, Epic Content Marketing
"Adam and Toby help you become the success story that others want to copy."
- Brian Solis, author What's the Future of Business (WTF)
"A practical guide for CEOs looking to master marketing on the web. Adam and Toby have written a simple, no-fluff book as well as thrown in 33 templates so you can implement (and supercharge) your marketing today."
- Verne Harnish, author Mastering The Rockefeller Habits
"Adam Franklin and Toby Jenkins are the new power duo of digital marketing. Their how-to guide Web Marketing that Works is powerful blueprint packed with concrete insights and practical tools that will multiply your team's success."
- Liz Wiseman, Bestselling author, Multipliers
"Adam and Toby deliver on the irresistible offer: a motherlode of ideas grounded in experience and insight, and focused templates to custom fit those ideas to your business." - Liz Strauss, author of The Secret to Writing a Successful and Outstanding Blog "Adam and Toby have created an important resource for marketers, perfect for entrepreneurs and enterprise alike. If you want to drive leads you owe it to yourself to read this book."
- Eric Keiles co-author of Reality Marketing Revolution
From the Back Cover
What if your marketing produced new leads on autopilot and you could kick your advertising addiction forever?Written for time starved business owners, entrepreneurs and marketers who are sick of pouring money into advertising and crossing their fingers, Web Marketing That Works is your step by step guide to building a web marketing asset that generates revenue, appreciates in value and compounds over time.Drawing from nearly a decade of experience in the marketing trenches, Adam Franklin and Toby Jenkins reveal the truth about what works on the web and show you how to:
- distil your digital marketing strategy into a single page (chapter 1)
- uncover your flagship content to give your marketing teeth (chapter 3)
- avoid the 5 key pitfalls that will derail your website project (chapter 6)
- use email as the ultimate web marketing tool (chapter 8)
- create your editorial calendar (chapter 11)
- develop your social media strategy and guideline (chapter 16)
- and much more!
Adam Franklin and Toby Jenkins are the founders of web marketing firm Bluewire Media. Their blog is one of Australia's Top 20 Business Blogs and they regularly speak to audiences around the world about social media and web marketing. #WebMarketingBook
About the Author
Adam Franklin and Toby Jenkins founded Bluewire Media in 2005 to help clients with their web marketing. They provide workshops, events, online courses, consulting, mentoring, keynote speaking and also form joint ventures with clients.
Adam Franklin is an international social media speaker and marketing manager of Bluewire Media. Adam is a regular writer for StartupSmart and occasionally contributes to Smart Company, Sydney Morning Herald and radio station 2UE.
Toby Jenkins is CEO of Bluewire Media, a business speaker and also competed at the Athens Olympics as part of the Australian water polo team.
Their Bluewire Media blog has been named in the Top 20 Australian Business Blogs every year since 2010, and their weekly Bluewire News email goes out to over 10,000 subscribers. They also host a podcast called Web Marketing That Works. Adam and Toby co-created the Web Strategy Planning Template which has been seen by hundreds of thousands of people worldwide.
They have featured on Smart Company's Hot 30 Under 30 and the Dynamic Business 2010 Young Guns lists of young entrepreneurs, as well as in David Meerman Scott's bestselling book The New Rules of Marketing & PR.
Adam and Toby have been mates since Grade One. They went to primary school, high school and university together, competed in water polo and swimming teams, travelled overseas and then decided to start a business together in 2005.
Most helpful customer reviews
4 of 5 people found the following review helpful.
this book is nice but the language of it is more for the ...
By Malek
this book is nice but the language of it is more for the people working in the area
what is weird is that the writers of the book
one of them does not have a page on twitter and the other have a page with only 1200 follower
and even their company page (Bluewire Media) only with 3900 followers although they follow 3400
so I am questioning their methods if it did not work on their pages how could it work on mine
1 of 1 people found the following review helpful.
This is how to do Internet marketing right!
By Douglas N. Burdett
[[VIDEOID:47456bbefa2c58077ffba18bfd2dbf8a]] I am often asked for marketing book recommendations. And I have lots of them depending on each person's situation.
When someone wants to get up to speed on the entirety of changes that have occurred in the marketing world in the last 10 years I recommend The New Rules of Marketing and PR by David Meerman Scott. So when I see that David Meerman Scott has written a foreword for a book I pay attention. He wrote the foreword to Web Marketing That Works.
And after reading Web Marketing That Works, it has become the book that I recommend for any business that needs to get up to speed on all the successful tactics of Internet marketing including content marketing, social media, email marketing, search engine optimization and more.
And every tactic explained in the book has been tested and refined by the authors. And the authors are also very candid about things they have tested that didn't work.
The book includes 33 free, downloadable marketing templates that are phenomenal. And those templates are just one element of all the immediately actionable tactics the book gives.
If you want to cut through all the BS about web marketing and find out what works (and what doesn't work), this is your book.
And, to listen to an interview with Adam Franklin about "Web Marketing That Works" visit MarketingBookPodcast.com
1 of 1 people found the following review helpful.
My favorite part of the book is the layout
By Donna G. McCurley
On April of this year I decided to no longer work for someone else and I went to work for myself. I was looking for resources and tools that could guide me on exactly what steps I needed to take in order to start marketing my business. This book provided me with a wealth of information. I am not ready to implement everything so it will be a book that remains on my desk as the year unfolds. My favorite part of the book is the layout, the Summary page to be specific. Nothing is worse than reading a book and then going back and tiring to remember where you read a certain part. The summary page, which is at the end of EVERY chapter, references the main points again and then there is a Tool and Resources below the summary that list all the websites addressed in the chapter so that you can quickly and easily get online and access the information.
But, the thing that stands out most to me is the integrity these guys depict throughout the book. They give so much credit to all the people that have helped them along the way. They are honest about what has worked, as well as where they struggle.
Adam even took some time out of his busy day to answer a few questions I had via Skype. I am a fan of both of this book and Bluewire Media.
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