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The Great Fragmentation: And Why the Future of Business is Small, by Steve Sammartino
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Doing business in the digital age
The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats.
Author Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial-era thinking to the mindset and processes required to compete in today's digital marketplace. The Great Fragmentation shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives.
- Examine how the digital era has altered where we work, how we work, where we live and what we do
- Discover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy
- Understand that the social media and collecting 'friends' is just the tip of the iceberg in a digital business environment
Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.
- Sales Rank: #644736 in Books
- Published on: 2014-10-20
- Released on: 2014-09-23
- Original language: English
- Number of items: 1
- Dimensions: 9.10" h x .60" w x 6.00" l, .0 pounds
- Binding: Paperback
- 288 pages
From the Back Cover
Steve delivers a cogent and generous synthesis of so many of the big ideas changing the way we live and work today.
Seth Godin, author of The Icarus Deception
As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership — power in a digital world is about access.
The Great Fragmentation is a business survival manifesto for the technology revolution. As entrepreneurs and startups enabled by access to technology become genuine threats, existing businesses need to understand how to position themselves to survive and thrive.
Author Steve Sammartino shows how changes such as gamification, crowdfunding, crypto currency, 3D printing, social media, mash-up culture and artisanal production will forever influence business and the way we live our lives.
This book combines insights from anthropology, culture, technology and commerce to provide both corporations and entrepreneurs with a long-term playbook for the future of work, life and business in the digital era.
Discover why the future of business is small.
About the Author
STEVE SAMMARTINO had his first startup before the age of 10, running an organic egg farm in the 1970s before the words ‘organic’ or ‘startup’ had been invented. He now travels the world helping companies transition from industrial era thinking to the digital age. He is an expert on the shift to the digital and connected economy, and loves helping people make sense of it all. Read Steve’s blog at www.stevesammartino.com
Most helpful customer reviews
6 of 6 people found the following review helpful.
This is how business books should be written.
By Nicholas J Hodges
This book is pretty much what I imagine getting in a kitchen with Gordon Ramsay would be like. It's non stop - a barrage of things you just didn't know, things you thought you did know but were completely wrong about, and things described in ways you've just never considered before. But at the end of it all, you're stuffed full of awesome, and have learnt a whole swag of new words.
This isn't a business book for those that like the standard format. Rather than "doing a Gladwell" and introducing one core premise and then spending 14 chapters telling me slightly different stories to demonstrate that premise, Steve Sammartino makes his point and moves on. This book could have been ten separate books - it's that thick with ideas. Sammartino's talent in storytelling and speaking shines through - every point illustrated clearly and succinctly.
If you want pithy catchphrases to throw out at your next board meeting, skip this book.
If you want to find the next two-by-two matrix to demonstrate to your boss why your business is completely screwed and you don't really know what to do about it, skip this book.
If you want to get learned on the hundred small things that are combining together to change business, culture, and the world - don't skip this book.
2 of 2 people found the following review helpful.
a whip-smart guide on how to think about the world of tomorrow
By gussa
Straight up, I think this book is the best guide you'll find anywhere right now to the big, big changes happening in business and society as a result of technology. It delivers that rare thing - a 'business' book that reads like anything but. My problem with these is that they usually have one good idea, and then hammer you on the head with it for 300 pages. That's understandable since they're trying to justify their author's fee. But it makes them pretty boring.
This book is the exact opposite, it delivers a dazzling array of ideas and the best pleasures of reading, the pleasures that have you lose your hours while curled up in a comfy couch, that have you sneaking looks and reading when you should be doing other things. Not sure how he's managed to do this (the digital revolution is a big and complicated subject) but Steve Sammartino somehow wraps it all up in a way that's fresh, intelligent and entertaining.
You doubt me. Please do not. The book is made up of a series of small vignettes, each suffused with keen insight, as well as a generous and humane heart. The result explodes across the pages, and remains with you long after you've finished. It's not a manual for how to survive the digital age, but a thriving, whip-smart primer for how to think about it properly. And that's worth every cent.
3 of 4 people found the following review helpful.
Stimulate your synapses
By Josh Rowe
Steve Sammartino is a great story teller and has a great story to tell. He brings together old and new business concepts to make you see things from a different perspective; stimulating your synapses to re-think your business strategy, business plan and how you operate your day to day business. Steve's blog provides a snapshot of what you'll receive when you read The Great Fragmentation: And Why the Future of All Business is Small. However, if you're like me then you'll end up thirsty for even more information. Enjoy the read - I did.
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